Since the pandemic started there has been a shift in the way that we are currently absorbing content. We have seen many outlets restructure their business as well as their brands. Which has in turn shown an innovation in the way we can create and the evening of the 24th May saw a shift and resurgence in the way that fashion shows can be viewed and enjoyed.
Anifa Mvuemba is U.S. fashion designer who is the creator of the brand that is designed to keep “the black woman in mind” – she has has established her career spanning over 8 years and has continuously created pieces of quality that are appreciated amongst celebrities all over the globe – Ciara and Kelly Rowland included.
With many speculating that the idea to create a virtual fashion show came as a direct solution to the pandemic impeding the ability to create a physical fashion show, Anifa reveals to Teen Vogue that creating a digital fashion has always been on the cards. The worry of whether it was appropriate to launch her only concern given how tragic the virus had been – especially on the black community. Evidently sticking to her guts she launched what essentially BROKE the internet.
“When I design, I’m designing for women of color and using colors that work for our complexion, things that fit our hips, and different proportions.”Anifa Mvuemba for Elle Magazine.
The Pink Label Congo was created by Anifa to showcase the beauty that comes from Congo and honour her heritage whilst in the same breath bringing to light the many issues that the countries continues to face 60 years on from their independence. She states in the beginning of the fashion show “This is the right time to do a collection inspired by Congo… this is the right to do a collection inspired by Congo.” and goes on to explain the the issues surrounding the coltan and mining issues that is tearing the country apart.
Speaking on the intentional choices she made creating the pieces – which you can see from her Kinshasa Backless Mini Dress where she has used all the colours from the Congolese flag, and different pattern that she has used to create the pieces to celebrate African seamstresses, Anifa more than ever has shown the importance in celebrating our own, because we are dope and what we create needs to be celebrated.
As a Congolese woman myself there is a different level of pride that came over me when I watched this, mainly because there has been many articles that have spoken on the struggles that my home has had; from the civil wars, to the many rapes of women, to the rigged justice system and my own experience of my father being directly affected by its history.
It was more than personal for me to see a woman bringing the conversation on a platform that wouldn’t normally say attention to it whilst also celebrating the beauty that comes from Congo. The necessity we bring and the amazing creative ability that exist in the homeland – to look at it not just from a place of pity but of interest. I am only praying that the conversation continues, and that Africa as a whole is celebrated for the amazing creatives that are continuously showing up and showing out.
We are Africa and Africa is us, it is our responsibility to create a new reality for what it will look like.
You can purchase the Pink Label here but it has now SOLD OUT! Congratulation to everyone on the team.